We have a passion to improve the way consumers interact with businesses, products and services.
CO-FOUNDER & CEO
"Innovation is more than new ideas. Innovation is making those ideas a reality by creating new to world things to better everyone's experience."
James Lewis is a passionate, 30-year-old mission-driven CEO and entrepreneur with an innate curiosity on how to continuously improve the way consumers interact with products and services in a way that can positively impact the wellbeing of humans and businesses into the future.
To enable that mission, James co-founded and leads 11|TEN Innovation Partners as CEO where he and his team partner with Fortune 500 companies and high-potential startups to minimize innovation risk, accelerate growth, and ultimately future-proof businesses in the fields of health care, wellness, food, and agriculture.
James is no stranger to risk – whether it’s in innovation, business or personal health. At 15 years of age, he was diagnosed with Crohn’s Disease and over the years, has mitigated the severity through a profound change in lifestyle and nutrition. This humbling experience led him to be obsessed with continuous improvement to life and business. In business, no challenge is ever too great as James applies a demand-driven innovation methodology – a strategy that identifies growth opportunities by understanding the problems and solutions first to accelerate businesses to a future state.
Today, James and his team at 11|TEN Innovation Partners oversee the direction and operation of the Emory Healthcare Innovation Hub (EHIH). For EHIH, they incubate, pilot and commercialize new solutions between health care and technology partners to improve the evolving health and wellness needs of patients and providers. Partners include Konica Minolta Healthcare, Novo Nordisk, Philips, Sharecare and Stryker.
James is a proven expert in growth strategy formulation, transaction execution, and business development thru his previous work at Cox Enterprises, Booz Allen Hamilton and IBM. Throughout his career, James has developed several innovation accelerator programs and has executed over $1B in investments and acquisitions.
James holds an MBA in Finance & Alternative Investments from Emory University’s Goizueta Business School and a BS in Business Administration from The Citadel. He resides in Atlanta, GA with his wife Mary Leith and their dog Leo. James enjoys traveling, playing tennis and has a passion for Mediterranean-style cooking.
CO-FOUNDER & CHIEF DEVELOPMENT OFFICER
"The outcomes from deep partnerships are powerful, but partnering with intentionally selected partners in structured validation ecosystems prove to be unstoppable to drive real business growth and value.”
Steve Gertz is known nationally as a business development authority with 25+ years of experience. Steve's life and business mantra has always been "1+1=10!" Or in other words, empowering people, businesses, and industries to create more and do more by matching the right partners together in the most ideal ecosystem that drives value creation. This mission led him to co-found 11|TEN Innovation Partners. At 11|TEN, he focuses on developing strategic partnerships with Fortune 500 companies and high potential startups in healthcare, technology, food, and agriculture to build out rich ecosystems that can accelerate innovation and grow businesses.
Today, Steve and his team at 11|TEN Innovation Partners oversee the direction and operation of the Emory Healthcare Innovation Hub (EHIH). For EHIH, they incubate, pilot and commercialize new solutions between healthcare and technology partners to improve the evolving health and wellness needs of patients and providers. Partners include Konica Minolta Healthcare, Novo Nordisk, Philips, Sharecare and Stryker.
Steve is also the Founder of Rhythmic Ventures, which focuses on curating, cultivating, and compounding high-impact relationships for venture-backed companies, accelerators, private equity portfolios, and large corporate enterprises.
Prior to 11|TEN and Rhythmic Ventures, for a decade he served as Partner and Chief Strategy Officer for an accelerating growth platform backed by Joe Gibbs, the former NFL three-time Super Bowl Champion Coach and current owner of a NASCAR Cup Series Championship race team. At Joe Gibbs Driven (JGD Investors), Steve built and managed a very successful investment and business development portfolio. Steve resides in Atlanta with his wife Lani and four kids under the age of ten. Steve enjoys traveling, being involved in the community, playing golf if there’s time and experiencing life with his family.